How to Improve Follow-Up for Unsold Customers
Unsold Customer FOLLOW-UP Ask yourself, “Why did this customer not buy today?” Was it the vehicle selection? Price, payment...
What happened to your sales process?
Over the past two years, many dealerships have made record profits and salespeople have enjoyed the biggest commissions in the history of...
Calculating the Cost of Customer Acquisition
A great article from Drago Adam, President of the Adam Advertising Group We always try to share information that is useful and relevant...
Why you are losing up to 50% of your Factory Orders!
Dealerships across Canada are losing anywhere from 10% - 50% of their factory order sales. Although there are situations where vehicles...
What Sales Managers should be doing...
Various industry studies indicate that the average sales manager is spending up to 80% of their time in NON-sales related activities,...
Vehicle presentations are facing extinction and need to be saved.
The Gray Whale, the White Rhinoceros and the Siberian Tiger were once on the endangered list and have been miraculously saved from...
Unaccompanied Test Drives… NO!
The vast majority of test drives in Canada do not have a sales consultant present in the vehicle. Is this considered “great...
Turn your dealership’s sales process upside down… literally.
As vehicle inventories slowly return to a new normal over the course of this year, dealership competition will again intensify. The...
The two worst questions to ask a customer buying a vehicle…
As dealership leaders we train and coach our sales consultants to ask a myriad of qualifying questions in order that they gain a better...
Don’t tell your salespeople to get on the phones!
“Get on the phones, make appointments!” is one of the most single, dreaded statements to the panicked ears of dealership salespeople. ...
Do you have a Sales Process for factory-orders?
In many dealerships, when a salesperson realizes that they are going to have to factory-order a customer’s request for a new vehicle, the...



