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How to Improve your Business Office Profits by Changing the Way you are Perceived by Customers

Updated: Sep 25, 2018


For more great content like this or to learn more about our Automotive Training Programs please visit: http://wyemanagement.com/


Automotive and Business Office Sales Training Tip:Change the way you are perceived by customers by third-partying why you are presenting vehicle and loan/lease protection plans.

Use the introduction tool shown in the video to start your presentation. For example: "In a few minutes, I’ll be submitting your application to the lenders for approval and they’ll want to know what level of vehicle and loan/lease protection you will be securing on your loan/lease today. There are four elements of concerns that lenders have with vehicle financing today:

1. Protecting clients from unforeseen and uncontrollable circumstances

2. Maintaining the resale value of the vehicle when it’s time to trade or sell privately

3. Minimizing the costs of repairs and

4. Protecting clients' valuable credit Accordingly, it's my legal and ethical obligation to thoroughly review all of the protection plans you are eligible to register so you can make an informed decision."


Now start your presentation. In this way you are legitimizing why you are presenting your protection plans - the lenders want to know. Tip #2: Use a columnar table when presenting to a lease customer. Include a 'Lease to Own' 'Lease to Renew' "Executive Coverage' and a "Standard Coverage' option to improve results on your lease transactions.


For more great content like this or to learn more about our Automotive Training Programs please visit: http://wyemanagement.com/ or call 1.888.993.6468 and discover how an automotive training solution could work for your dealership.

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