For more great content like this or to learn more about our Automotive Training Programs please visit: http://wyemanagement.com/
Automotive Sales Training Tip:
Create more enthusiasm in your presentations
Hi. Welcome to Wye pro tips. I’m Hector Bosotti. Got a great tip on selling more vehicles by creating more enthusiasm in your presentations. I got it from my next door neighbor Johnny who showed up in the driveway with a brand new Ford Edge a few years ago. It was white with chrome wheels and looked like a million dollars. I was out in the veranda and I said, “Hey, Johnny, is that the new family transport?” He says, “Yes, Hec, we just got it. You got to come over and check this out.” He kidnapped me for about 20 minutes, and he used all of these lines that I wanted to share with you today that you might want to adopt in your presentation strategies.
> "Hec, you won't believe what this vehicle has.
> I can't wait to show you this feature.
> You know what turned me on to this vehicle in the first place?
> You know what impresses me most about this vehicle?
> You know what, most other vehicles in this class don't have one great feature that I really love."
I said to Johnny, "Boy, if you ever want to give up your day job, you'd make a great salesperson." He says, "I know. My salesman was a real dud. I knew I was going to buy this vehicle. He just happened to be the lucky guy who got me as a customer."
Adopt this tip. Learn those strategies for each one of your vehicles and turn up the volume on your presentations. I know you're going to sell more. Check out our website for all our sales programs. We've got great power closing programs that will be coming near you, or call our trainer at (888) 993-6468 and see how we can come right into your dealership and run some workshops and help you sell some more cars.
For Wye management, I'm Hector Bosotti. Thanks for tuning in. Watch out for more Wye pro tips coming your way. For more great content like this or to learn more about our Automotive Training Programs please visit: http://wyemanagement.com/ or call 1.888.993.6468 and discover how an automotive training solution could work for your dealership.
