For more great content like this or to learn more about our Automotive Training Programs please visit: http://wyemanagement.com/
Welcome to Wye pro tips, I’m Hector Bosotti. If you want to improve your presentations, improve your vocabulary. Check this out, I’m going to give you three examples here, and you’ll see what I mean when we get to the end. You see a nice Dodge Charger here on the screen here. I’m going to describe what I see here. "With chiseled good looks from every angle, the new Charger appears more aggressive and assertive than ever. Sharp, clean lines accentuate the new hood design, drawing your eye to the bold new grill." Here’s a Sonata. "Hyundai engineers have given the new Sonata a wide stance and refined the suspension tuning, delivering stable, confident handling while cornering." Wide stance means a firm grip on the road. Lastly, "Murano's dynamic design begins right up front. Dynamic angular lines draw your eye to the bold, new grill." What a hot looking vehicle that is, definitely, for sure. However, are those words describing the Murano or another vehicle? Could those words describe a multitude of vehicles that you have in your stable as an example? These words describing this Murano are actually describing a Taurus. The one prior on the Sonata is describing a Ford Taurus and, yes, the words that were describing the Charger are describing a Taurus. There's your tip of the day. Learn five or six terrific phrases that you can use on multiple vehicles and improve the way you present your vehicles. Check out our website. We've got tons of programs that'll help you sell more cars, make more gross profit. Maybe you'll want to call our trainer at 888-993-6468. Find out how we can use our resources to come right into your dealership and address any areas that you need to improve on. For Wye Management, I'm Hector Bosotti. Stay tuned for more Wye pro tips that'll come your way in the future. For more great content like this or to learn more about our Automotive Training Programs please visit: http://wyemanagement.com/ or call 1.888.993.6468 and discover how an automotive training solution could work for your dealership.
